Prada

The #PradaSS22 show is staged, simultaneously, in the Deposito of the #FondazionePrada, Milan and in Bund 1, Shanghai. Within corresponding decors, video screens engage each show in dialogue with the other, physical and virtual realities. They bring two groups of people, on two sides of the world, together in a modern community.
Set design by AMO

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Sophisticated and trendsetting, Prada’s inspiring concept of uncompromised quality and constant innovation has endured from 1913, when Mario Prada, Miuccia Prada’s grandfather, opened a shop of luxury goods in the Galleria Vittorio Emanuele in Milan. The search for rare and valuable materials and sophisticated manufacturing techniques is part of Prada’s DNA.

Prada official pages: http://twitter.com/prada http://instagram.com/prada http://store.prada.com

The #PradaSS22 show is staged, simultaneously, in ...

Prada

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